分類: 世界訊息

Many students are cash-strapped, nowadays.

Nevertheless, their purchasing power is very high. Research reveals that 20 million students in the US have a combined disposable income of $417 billion. Moreover, another survey of students’ parents reveals that students now make 70 percent of their purchases themselves. These purchases are often made on credit cards. Therefore, students often have a significantly higher purchasing power.

If you know this, you can utilize it to capture the attention of the 16-24 age demographic.

However, it is essential for your product or service to appeal to the lifestyle of the students. Additionally, student ambassadors should be utilized to spread the word about your product or service to their friends and classmates.

If you have not yet considered this demographic, it is time to reach out to them now!

Social media is a popular method for socialization and communication between many young people. Students are the majority users of social networking sites like Facebook and Twitter. These are the right places to introduce brands to young people.It is probably the right place to introduce a brand to them. To capture the student audience, it is essential to be a part of the conversation; it is also important to keep them engaged. Social media is the ideal platform for this.

However, studies state that half of these social media savvy youngsters fail to follow brands on social networking sites.

Students who do follow often only show temporary, marginal support. Social media is definitely a great platform for engaging students and spreading the word. However, it is definitely not the best for brand introduction and recognition.

[row]
[span8 custom_class=”custom-text-center”]

Sed ut perspiciatis, unde omnis iste natus error sit voluptatem santium doloremque laudantium, totam rem aperiam eaque ipsa, quae ab illo quia inventore veritatis et quasi architecto beatae vitae dicta sunt, explicabo. Nemo enim ipsam voluptatem, quia voluptas sit, aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos, qui ratione voluptatem sequi nesciunt, neque porro quisquam est, qui dolorem ipsum, quia dolor sit, amet, consectetur, adipisci velit, sed quia non numquam eius modi eso tempora incidunt, ut labore et dolore magnam voluptatem.

Quis autem vel eum iure reprehenderit, qui in ea voluptate velit esse, quam nihil molestiae consequatur, vel illum, qui dolorem eum fugiat, quo voluptas nulla pariatur? At vero eos et accusamus et iusto odio dignissimos ducimus, qui blanditiis praesentium voluptatum deleniti atque corrupti, quos dolores et quas molestias excepturi sint, obcaecati cupiditate non provident, similique sunt in culpa, qui officia deserunt mollitia animi, id est laborum et dolorum fuga. Et harum quidem rerum facilis est et expedita distinctio. Nam libero tempore, cum soluta nobis est eligendi optio, cumque nihil impedit, quo minus id, quod maxime placeat, facere possimus, omnis voluptas assumenda est, omnis dolor repellendus. Temporibus autem quibusdam et aut officiis debitis aut rerum necessitatibus saepe eveniet, ut et voluptates repudiandae sint et molestiae non recusandae. Itaque earum rerum hic tenetur a sapiente delectus, ut aut reiciendis voluptatibus maiores alias consequatur aut perferendis doloribus asperiores repellat.

[/span8]
[/row]

[row]
[span6]

[/span6]
[span6]

[/span6]
[/row]
[row]
[span8 custom_class=”custom-text-center”]

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Quis autem vel eum iure reprehenderit, qui in ea voluptate velit esse, quam nihil molestiae consequatur, vel illum, qui dolorem eum fugiat, quo voluptas nulla pariatur? At vero eos et accusamus et iusto odio dignissimos ducimus, qui blanditiis praesentium voluptatum deleniti atque corrupti, quos dolores et quas molestias excepturi sint, obcaecati cupiditate non provident, similique sunt in culpa, qui officia deserunt mollitia animi, id est laborum et dolorum fuga. Et harum quidem rerum facilis est et expedita distinctio. Nam libero tempore, cum soluta nobis est eligendi optio, cumque nihil impedit, quo minus id, quod maxime placeat, facere possimus, omnis voluptas assumenda est, omnis dolor repellendus. Temporibus autem quibusdam et aut officiis debitis aut rerum necessitatibus saepe eveniet, ut et voluptates repudiandae sint et molestiae non recusandae. Itaque earum rerum hic tenetur a sapiente delectus, ut aut reiciendis voluptatibus maiores alias consequatur aut perferendis doloribus asperiores repellat.

[/span8]
[/row]

What is stopping you from believing in the business of your dreams? Insecurity? Fear? Lack of confidence? All of the above? How can you overcome these obstructions?

Your Mantras

You may be wondering if you have the necessary skills, time, connections, and a million other things in order to create the business of your dreams. If you let your uncertainty and insecurity overpower you, you won’t ever be able to unleash your true business potential. To unlock the positive forces of your creativity and drive that will yield amazing results, make these your mantras:
”I will abandon all negative thoughts that prevent me from realizing my business objectives.”
”I will focus my energy on growing the business of my dreams.”

A Dreamer and a Doer

It is important to take time to develop your vision; and your practical thinking should be geared to this vision. You need to work with conviction. Being a dreamer does not mean that you can’t also be a doer. In fact, having a dream is the starting point for building your dream business. The problem starts when you stop there instead of setting realizable immediate targets. Success cannot come from one day to the next. So you need to build your dream business bit by bit. When your dreams begin to be transformed into reality thanks to your actions, you become aware of the power you possess for catalyzing success; and this further strengthens your determination to reach every single one of your business goals.

Make It Happen

Nothing can happen without tenacity, fortitude, and courage. Be bold enough to make choices; don’t just let things happen to you. Though you cannot have control over everything, you can focus on what you can handle and influence with your actions in a given situation. You have the power to make decisions that will move your business forward. You should not feel daunted by your lack of knowledge of business strategies either. You learn and grow while building your business. No women entrepreneur/mompreneur possesses absolute knowledge; there are so many examples of hugely successful businesswomen who started out without having any clue about business promotion techniques. Their motivation to learn, their unwavering belief that they could create the business of their dreams, and their steadfastness were key factors for their success.